Brilliant [A Charleston home pricing strategy for listing your home for sale]
I liked the Guinness Brilliant ad campaign and I enjoy having a Guinness on occasion as well. So with a hat tip to Noah at UrbanDigs, I snagged this cute picture off his blog to illustrate a pricing strategy for Charleston homeowners listing their home for sale.
While Noah's post deals with pricing unsold units in new developments in a difficult NYC housing market, pricing your home for sale in the Charleston real estate market today where the market actually values property is likely to result in a more successful outcome (selling your home) than pricing strategies previously chosen in a sellers market.
So forget comps of previously sold homes in the last 6 months or a year, forget what you paid or what you need to get, forget the advice of well meaning friends, neighbors and relatives about the current value of your home and price your home where current buyers are writing contracts today. The bad news is that price is probably lower than you may have hoped for but ... it's better than chasing the market down and ultimately getting an even lower price later.
And if and when you get a "lowball offer", don't be insulted and dismiss it. At least remain flexible enough to make a counter offer, you've got nothing to lose and probably a lot to gain. Realize that offer is the market speaking to you so take a moment and possibly reevaluate current market conditions. I've heard of sellers who didn't bother to counter but after their home sat unsold for a while longer, their new asking price is now even less than that previously insulting offer.
The market has spoken. Are you listening.