Going green, for money or for good
I noticed an interesting post by Seth Godin the other day and it got me thinking. Seth was talking about The Coming Backlash Over Green Marketing and apparently my favorite luggage manufacturer, Tumi, will plant trees if you buy their product.
"The easiest marketing promise to make is to say you'll do something green if people consume what you sell. That you'll support one green cause or another".
Seth speculates about making green measurable and accountable with a number like the energy rating on a refrigerator or the EPA gas mileage on a car window.
At the beginning of the year, I said that green was going to become a major trend in housing. I also recently read that in every housing downturn, the homes that were built coming out of the downturn would be significantly different than the homes built prior to the downturn so could it be that green will become an even bigger trend.
We are certainly seeing it in the Charleston real estate market. Brentwood Homes was the first major builder in Charleston to build only Earthcraft homes and two neighborhoods near Park Circle, Mixson and Oak Terrace Preserve are being built as green neighborhoods. I just got an email from one of my favorite David Weekley site agents which said that David Weekley Homes was going totally green.
All of this is good news for the consumer who is looking to help save precious resources and enjoy a home built to higher standards.
But I wonder, are businesses doing it for a good cause or are they doing it to make some green.
Heck, the $20 bill isn't green anymore. 
