How a real estate agent is selected
Charleston real estate consumers generally seem to choose their real estate agent in one of three ways.
Friend, neighbor or relative - just about everyone has a friend in real estate, lives in the same neighborhood as a real estate agent or is related to a real estate agent. That does not necessarily make them the best choice but many people do select an agent on this basis.
Price - I can't think of anyone who wants to pay too much or more, in fact, I think of myself as a very good shopper. As an example, just the other day, I held up the line at Wal-Mart because they rang up my Seattle's Best Coffee for about a dollar more per bag than the shelf price indicated. And I shop there for coffee because Wal-Mart has the best price on my favorite coffee. So a low price often does make sense.
Quality - 2 quotes might sum this approach up very nicely.
Aldo Gucci, son of the founder of Gucci said, "The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory."
Peter Drucker (famous management consultant) said, "Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality."
I suggest you consider value. Buying and selling a home is a very important financial decision. It's your money. Select your next real estate agent wisely.