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Do you hate being sold

not the best example of a Charleston South Carolina real estate agentI do.

And I really don't like it when real estate agents act like used car salespeople either (no offense intended to used car salespeople, there are good and bad salespeople in all professions).

It's about "pushy" selling tactics.

Here's a quick story. I was showing homes to a client and one of the sellers required their agent to open the house for us rather than use a lockbox. OK, not quite as convenient but we agreed to meet the agent at the property. The best thing for any seller to do when listing their home is to leave the house and let the buyers agent talk with their buyers about the property. It allows the buyer to feel more comfortable during the showing. The same should be true of a listing agent, open the door and then allow the buyers some "space".

Not only did the agent not simply let us view the home but he was pushing his listing as a great investment, the best this, the greatest that, pointing out this, that and the other, etc.

He didn't know my clients, he didn't know what they were looking for, it was just all about his listing. Maybe my clients would have liked the property more if he wasn't so pushy, maybe not. But they remarked about his boorish behavior after we got into the car and drove off to see the next home on our list.

There are good and bad salespeople in all professions. The best salespeople help their clients buy using a consultative approach. Consultative salespeople do what's best for the customer rather than the salesperson by looking after the customer's best interests.

The real estate profession currently ranks pretty low in public opinion and that's sad. A more consultative sales approach and less hype could go a long way toward improving public perception of real estate agents.

My attitude is that I treat my clients like I like to be treated when I'm buying and I hate pushy salespeople. I don't like to be sold and most likely, neither do you. I'm certain most real estate buyers will purchase when you feel comfortable that you have found a home that's right for you.

Published Sunday, February 03, 2008 9:03 AM by Howard Arnoff

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