Consumer search for real estate online
It is said that over 80% of all consumers are starting their search for real estate online but where is the real estate consumer searching and what kind of results are they getting.
I just got a very thankful email this morning from a visitor to my website. She appreciated my availability and responsiveness and as you'll note, she did not get any response from other websites she had been visiting.
Mr. Arnoff,
Thank you so much for your timely response. My husband and I have been
looking for weeks and inquiring on real estate websites without a single
response from a "real" person. To give you a little background, we ...
Since it is inevitable that we will be purchasing a home in the Charleston
area in the next 2-3 months, I expect we will be talking to you again soon.
Thanks so much for your time and attention.
It begs the question, if a real estate agent has a website and someone inquires about a property, why wouldn't they respond. But what if many real estate consumers think that they are searching for property on a real estate agent's website but in fact are searching on a site that is only interested in capturing their contact information in order to sell it to a real estate agent or simply attracting "eyeballs" in order to sell advertising.
I talked about this in a previous post, Lead Generators. If you are searching for Charleston South Carolina real estate, what web sites are you searching and are you really dealing with a professional real estate agent or a technology company.