underpromise, overdeliver
Many Charleston South Carolina real estate agents promise the world and more to their clients. "I'm the best", "multi million dollar producer" and other sayings are common advertising messages shouting BUY FROM ME. But I think it shouldn't be about me, but rather, you.
I shop for products and services and I've learned from those who provide me with great service and poor service. In many cases, I was disappointed because of what I expected I would receive.
Seth Grodin is considered one of the foremost marketers in the world today. He writes of managing expectations by talking about the disappointing? Sopranos finale. Here is a link to a brilliant marketing mind that will give you an idea of how I like to work with my clients and exceed your expectations.
If you haven't been introduced to Seth and can find some way to incorporate his ideas in your business, I believe you will be better for the discovery.