Marketing Plan | Selling your Charleston home

Marketing Plan

Consultation - In depth consultation to review Marketing Plan.

1. Advise and assist you in improving your home’s appeal and marketability.

2. Conduct a comparative market analysis (CMA) based on similar sales and competing properties.

3. Counsel you on market conditions and give you strategic advice on positioning your home for maximum value.

Multiple Listing Service - Immediately enter your home in the MLS with multiple pictures of all marketable areas of your home including a vivid description.
Sign and MLS Lockbox - Install a yard sign including an 800 number information hotline with call capture.
Internet - Place your home on personal, company and other popularly visited websites including google base, yahoo real estate, realtor.com, zillow, trulia, craigslist and many others. Today's real estate consumer is searching the Internet for their next home.
Open House – if needed and requested by you.
Showings – We outsource setting up our showing appointments with Centralized Showing Service, web based with live attendants who setup showings 8AM to 8PM 7 days per week. All parties are emailed notification and for feedback.
Qualification - Work with qualified buyers and their sales associates in answering questions and overcoming objections.
Home Warranty – At the time of listing, we will place a Home Warranty on the property, which will protect you during the sale process. At closing, this will transfer to the buyer for 1 year. The warranty costs approximately $450, payable at closing and is a great negotiating item.
Feedback - Contact showing agents and obtain buyer feedback and review comments.
Contact - Call you frequently to update you on the market, update marketing strategy monthly to adjust for market changes, check to see that you have enough marketing materials on hand and make sure you are happy with my service.
Offers - Present all offers and negotiate to help you obtain the best price.
In-House Closing Coordinator - to make sure the entire transaction goes smoothly with all of the inspections, paperwork and details and facilitate communications between the mortgage and insurance companies and attorney.
Availability - I will always be a phone call or email away in case problems arise or you have questions, anytime! Clients have been pleasantly surprised when they have left a message and been called back promptly. This is an important step for you and I want to answer all of your questions as promptly as possible.
Continuity - Follow the sale of your home from marketing all the way to closing.

Sandlapper Real Estate Group is on the cutting edge of the real estate market in Charleston. We use technology extensively to create the most exposure for your home. We are the leader when it comes to marketing in this business. Other companies look to us for ideas and to see what we are doing. We have closed over $100 million in 2007 with over 400 transactions. Our staff is trained to be efficient and responsive to your calls and emails at all times.